The advice I give to every entrepreneur I run into here in the Bay Area is to understand behavioral science and the incredible power it holds. Advantages gained through unconscious priming alone have the potential to disrupt markets. Many sophisticated actors in the market are already aware of the powers of behavioral science. Failing to adapt to an evidence-based approach in all aspects of business development can leave you in your competitor’s dust. With my posts, I hope to shed light on the many business advantageous of behavioral science already used by those in the know.
Stay tuned for tomorrow's post: "Use Background Music to Increase Profits."