Implementation
Intentions
Implementation intentions are often described as if-then
strategies which specify the behavior a person must engage in to achieve the
desired goal. They are planned out concrete
responses when faced with a given situational
cue.[4]
There are two parts of an implementation intention, 1) a situational cue (if I hear a distraction), and 2) a concrete response (then I will ignore it).[5] Since at its core implementation intentions are merely planned out concrete responses to situational cues they can be phrased in many ways that do not encompass the above if/then” vernacular. For instance an implementation strategy can be formed with a situation cue of time (when it is 2 p.m.) and followed by a concrete action (I will study for two hours).[6] A “when/then” course of planning if you like.
There are two parts of an implementation intention, 1) a situational cue (if I hear a distraction), and 2) a concrete response (then I will ignore it).[5] Since at its core implementation intentions are merely planned out concrete responses to situational cues they can be phrased in many ways that do not encompass the above if/then” vernacular. For instance an implementation strategy can be formed with a situation cue of time (when it is 2 p.m.) and followed by a concrete action (I will study for two hours).[6] A “when/then” course of planning if you like.
Takeaway
The takeaway is obvious - form implementations intentions
and not merely goal intentions. For instance, those in managerial positions
should not stop at merely setting a goal intention – i.e. “We wish to increase
traffic.” Instead they should form implementation intentions in service of
their intended goal. A more effective management team might set aside a
specific time everyday where workers will focus only on an activity designed to
increase traffic. For instance, every 2:00 p.m. on Thursday can be dedicated to
measuring the efficiency of their ad strategy – accounting for holidays,
seasonal consideration, etc. that might affect how much they should spend
on advertising for the week and which channels to use.
Like this post? For more, see Increase Goal Attainment Pt. II Power in Planning: Why Implementation Intentions Increase Gain Attainment.
[1]
Paschal Sheeran, Thomas L. Webb, and Peter Gollwitzer, The
Interplay Between Goal Intentions and Implementation Intentions, Society for Personality and Social
Psychology (2005), 87.
[2] Id.
[3]
See Generally Id.
[4] Elizabeth
J. Parks-Stamm, Peter M. Gollwitzer, Gabriele Oettingen,
Implementation Intentions and Test
Anxiety; Shielding Academic Performance From Distraction, Learning and
Individual Differences (2010), 30.
[5] Id.
[6]
See Sheeran, supra note 1, at 91. In pertinent part:
The implementation intention manipulation came at the end of the second questionnaire. Participants received the following instruction—“Decide now where (e.g., library) and at what times (e.g., 2-3 p.m. and 4-5 p.m.) you will do your independent study in the next week”—and filled in their responses under the headings “where” and “when” for each day of the week.
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